ENTHUSIASM IS THE ULTIMATE COMPETITIVE ADVANTAGE.
The Unitas Reputation Agency is purpose built, and uniquely proven to
help leaders and companies increase the contribution of people to the
value of a business. Our service replicates the pattern of social movements, and enables corporate leaders to create enthusiasm among customers, employees, allies and industry. Because when people want you to win,
you become very hard to beat.
STOP AND SEE THE BIGGER PATTERN.
Creating enthusiasm for a company is not the same as marketing a product, and the most overlooked factors are the fire of a founder, and the influence of a total enterprise. The social movements created by Phil Knight, Willie G. Davidson, Herb Kelleher and other notable company founders follow a pattern more similar to that of Martin Luther King Jr. and Gandhi than the popularizing of a consumer brand. If Business and its leaders desire the financial value and competitive advantage of Nike, Harley-Davidson or Southwest Airlines, we need to follow the pattern of social movement leadership.
NEXT ERA LEADERS TRUST UNITAS AS THEIR UNIQUELY PROVEN, EXPERT GUIDE.
The pattern at work behind human leadership, social movements, and their application to commerce is
the defining motivation in Mike Robitaille’s career.
He worked at Labatt Breweries of Canada, started
the fastest-growing ad agency in Canadian history,
and together with a talented team of collaborators, Unitas represents the culmination of this pursuit.
> Stand for Something Great®
> Prove it in everything you say and do
> People will enthusiastically support you
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